Summary: Claims don’t convert — transparent results, stories, and processes do.
Problem: Clinics rely on generic statements like “quality care” or “advanced technology.”
Solution: Show real stories (with consent), treatment journeys, before/after, and doctor explanations.
Comparison:
Generic promises → low engagement
Overloaded before/after → confusing or mistrusted
Clear stories + meaningful proof → stronger trust
Actionable Recommendation: Create one monthly patient case story ( anonymized if required).
Summary Insight: Proof is the language of trust in healthcare.