Summary: Retention—not acquisition—is where wellness brands grow fastest.
Problem: Brands spend heavily on new customers but ignore follow-up engagement.
Solution: Build loyalty loops — reminders, progress updates, check-ins, community.
Comparison:
Acquisition-only strategy → declining ROI
Over-automation → cold, mechanical experience
Retention loops → predictable recurring revenue
Actionable Recommendation: Send one personalized progress update every 2 weeks.
Summary Insight: When wellness brands care about progress, clients stay longer.