Summary: Listings (Practo, ZocDoc, etc.) are useful—but not predictable on their own.
Problem: Clinics treat marketplaces as their primary source of patients.
Solution: Use marketplaces for discovery but build your own brand funnels for predictability.
Comparison:
Marketplace-only → pricing pressure
Paid boosts → temporary visibility
Owned ecosystem → long-term stability
Actionable Recommendation: Convert every marketplace inquiry into your direct WhatsApp list.
Summary Insight: Marketplaces give visibility, not loyalty.