Summary: Feel-good content gets engagement — but not conversions.
Problem: Wellness brands rely on motivational posts that don’t drive action.
Solution: Mix inspiration with step-by-step guidance and achievable wins.
Comparison:
Inspirational content → high likes, low ROI
Technical content → low engagement
Practical, guided content → best of both worlds
Actionable Recommendation: Create weekly “One Small Step” posts for your category.
Summary Insight: Small, guided changes build trust faster than broad inspiration.