Summary: Aesthetic websites don’t convert — clarity does.
Problem: Clinics invest in beautiful websites without defining what a patient should do next.
Solution: Add a clear path: condition → explanation → doctor → proof → CTA.
Comparison:
Over-designed websites → confusion
Minimal websites → lack of trust signals
Structured patient path → better conversions
Actionable Recommendation: Add a simple “3-step care process” above the fold.
Summary Insight: Great design informs; it doesn’t overwhelm.