Summary: Clinics focus on “cost per lead,” but what matters is cost per qualified patient—very different numbers.
Problem: Healthcare brands assume leads = patients, causing misleading ROI assumptions.
Solution: Track conversions across the full journey: inquiry → consultation → treatment.
Comparison:
Lead-level tracking → inflated expectations
Over-complex analytics → confusing dashboards
Patient-level clarity → real ROI insights
Actionable Recommendation: Track at least 3 metrics: cost per inquiry, cost per consultation, cost per patient.
Summary Insight: In healthcare, clarity begins when tracking shifts from leads to outcomes.