Summary: Every extra click or form field increases drop-offs. Patients want quick, simple booking.
Problem: Appointment systems are cumbersome — too many steps, too many details.
Solution: Simplify bookings to 2 steps: choose service → confirm details.
Comparison:
Complex forms → abandoned inquiries
No process → chaotic scheduling
Streamlined flow → higher booking rate
Actionable Recommendation: Add a WhatsApp “Tap to Book” option alongside your website form.
Summary Insight: Simplicity is the strongest conversion lever in healthcare.