Summary: Communities increase retention and improve customer lifetime value.
Problem: Most wellness brands operate transactionally, not relationally.
Solution: Build small WhatsApp/Telegram communities around lifestyle, health, progress.
Comparison:
Content-only strategy → passive audience
Over-managed communities → fatigue
Supportive micro-communities → loyalty and referrals
Actionable Recommendation: Start a micro-community for “Monthly Health Habits” or “Beginner Yoga Group.”
Summary Insight: Community multiplies trust faster than content can.