Summary: Patients don’t respond to promotions in healthcare — they respond to clarity and reassurance.
Problem: Clinics try to “sell” instead of educating.
Solution: Use content to answer questions, debunk myths, and explain procedures simply.
Comparison:
Promotional posts → low trust
Over-technical posts → confusion
Educational content → confidence + conversions
Actionable Recommendation: Convert your top 5 consultation questions into short explainer posts.
Summary Insight: In healthcare, education is the new marketing.