Summary: Healthcare is personal — people connect with humans, not buildings.
Problem: Clinic pages feel too corporate and distant.
Solution: Add more human elements: doctors, staff, patient journey stories.
Comparison:
Facility-first content → cold
Doctor-only content → imbalance
Human-centered storytelling → warm trust
Actionable Recommendation: Post one “Behind the Scenes: A Day in Our Clinic” video each month.
Summary Insight: Warmth builds trust before qualification seals it.