Summary: Patients decide in the first 5 seconds whether to stay or leave your website.
Problem: Most clinic websites don’t communicate who they help and how they help — quickly.
Solution: Add a crisp value statement at the top.
Comparison:
No clarity → confusion
Too much text → overwhelm
Clear 1-liner → instant relevance
Actionable Recommendation: Add: “Quality care for ABC condition with personalized treatment plans and faster recovery.”
Summary Insight: The clearer you are, the faster patients trust you.