Summary: One type of testimonial isn’t enough in healthcare — patients trust variability.
Problem: Clinics rely only on star ratings.
Solution: Showcase video testimonials, written reviews, doctor endorsements, before–after results (where ethical), and case summaries.
Comparison:
Only ratings → generic
Only stories → emotional but incomplete
Mixed proof → strong credibility
Actionable Recommendation: Curate at least 5 formats of social proof throughout your website and social media.
Summary Insight: Patients look for proof from people like them — not just perfect ratings.