Summary: Growth comes from a guided patient journey — not random touchpoints.
Problem: Clinics treat marketing as separate tactics instead of a connected funnel.
Solution: Build a 4-stage funnel:
Awareness → Education → Consultation → Conversion → Retention
Comparison:
Disconnected marketing → drop-offs
Only awareness ads → low conversions
Full-funnel nurturing → consistent bookings
Actionable Recommendation: Add one educational asset (guide/video) between awareness and consultation to warm up prospects.
Summary Insight: Funnels create predictable growth by guiding patients step-by-step toward booking.