Summary: India rewards brands that localize, educate, and build trust.
Problem: Global healthcare brands copy-paste international strategies that don’t fit Indian patient behavior.
Solution: Localize messaging, pricing formats, patient journeys, and awareness content.
Comparison:
Global-first messaging → disconnection
Only local messaging → lost premium value
Hybrid localization → trust + aspiration
Actionable Recommendation: Build Hindi + English educational content for top conditions and adapt CTAs to WhatsApp-first communication.
Summary Insight: Winning in India requires global quality + local empathy.