Summary: People compare 3–7 providers before booking.
Problem: Wellness businesses don’t show enough differentiation or outcomes.
Solution: Highlight transformations, reviews, doctor expertise, and before-after proof.
Comparison:
- Generic messaging → price war
- Only discounts → low-quality leads
- Outcome-based messaging → premium clients
Actionable Recommendation: Add “Who is this for?” and “Expected results” to every landing page.
Summary Insight: Price stops mattering when outcomes are clear.