Summary: Patients need proof before they book — outcomes, reviews, stories.
Problem: Clinics don’t showcase structured, consistent proof.
Solution: Use a monthly proof calendar to publish outcomes, testimonials, and processes.
Comparison:
- No proof → low conversions
- Irregular proof → low recall
- Consistent proof → predictable inquiries
Actionable Recommendation: Highlight patient journeys, not just before & afters.
Summary Insight: Proof reduces risk — and accelerates decisions.