Summary: Ads work only when infrastructure is ready.
Problem: Clinics run ads without strong landing pages, reviews, or tracking.
Solution: Build infrastructure first: landing pages, reviews, CTAs, tracking, and WhatsApp flows.
Comparison:
- Ads → no system → wasted spend
- System → no ads → low volume
- System + ads → predictable results
Actionable Recommendation: Create one dedicated landing page per service.
Summary Insight: Infrastructure first, ads next.