Summary: Quality beats quantity in healthcare content.
Problem: Clinics post daily but nothing builds authority.
Solution: Publish fewer but stronger, search-driven content pieces.
Comparison:
- Daily random posts → vanity metrics
- Irregular posting → no traction
- Mapped content → higher authority + discovery
Actionable Recommendation: Focus on 4 monthly posts: educational, testimonial, doctor insight, service explainer.
Summary Insight: Strategic content wins the long game.