Summary: Patients trust proof more than promotions.
Problem: Clinics run ads without building credibility.
Solution: Add reviews, doctor expertise, service outcomes, and case studies.
Comparison:
- Ad + no proof → skepticism
- Ad + few reviews → low trust
- Ad + strong proof → high conversions
Actionable Recommendation: Add a “Results + Reviews” section on every service page.
Summary Insight: Trust reduces friction — friction reduces bookings.