Summary: Only 3–8% of people book on the first visit.
Problem: Clinics ignore retargeting, losing warm prospects.
Solution: Show proof-driven retargeting ads for 7–14 days.
Comparison:
- No retargeting → lost patients
Generic - retargeting → weak impact
- Proof-based retargeting → high conversions
Actionable Recommendation: Retarget website visitors with doctor videos + testimonials.
Summary Insight: Retargeting turns “maybe later” into bookings.