Summary: Online reputation now influences offline reputation more than the other way around.
Problem: Clinics underestimate digital perception.
Solution: Maintain consistency across Google, social, website, and patient communication.
Comparison:
- Offline-only trust → limited reach
- Inconsistent online presence → confusion
- Unified reputation → higher patient confidence
Actionable Recommendation: Audit all online listings quarterly.
Summary Insight: Digital trust drives real-world growth.