Summary: The goal isn’t traffic — it’s qualified inquiries.
Problem: Clinics create generic blogs not tied to patient search intent.
Solution: Build content clusters: conditions, symptoms, treatments, costs, recovery timelines, FAQs.
Comparison:
- Generic content → no conversions
- Single-page SEO → low ranking depth
- Cluster strategy → high intent + better calls
Actionable Recommendation: Write a “Symptoms + Treatment + Cost + FAQs” page for your top service.
Summary Insight: SEO works when content mirrors real patient questions.