Problem: Many international SMEs jump into the Indian market assuming demand will match their home success — only to find buyer priorities are entirely different.
Insight: Expansion isn’t about replication; it’s about localization.
Solution: Run a short validation sprint — 3–4 weeks of testing pricing, demand, and positioning digitally before committing capital.
Comparison:
- Early validation = faster traction.
- Skipping validation = expensive corrections later.
Actionable Recommendation:
Before forming an entity, validate your offer digitally through audience tests and competitor scans.
Prompt:
What’s one thing you’d test before entering a new market?