Problem: Clinics think SEO is a one-time fix, but rankings drop without updates.
Solution: Continuous SEO keeps up with algorithms and competitors.
Comparison:
- One-time SEO → Short-term boost, then fade
- Inconsistent SEO → On-and-off visibility
- Ongoing SEO → Steady growth, stable rankings
Actionable Recommendation: Update one old blog every month with fresh stats and keywords.