Problem: Many small businesses don’t appear in local searches, losing walk-in and nearby customers.
Solution: Optimize Google Business Profile, local citations, and reviews.
Comparison:
- No local SEO: invisible to nearby customers
- Paid ads only: costly, short-term visibility
- Local SEO: sustainable, trust-building, long-term leads
Actionable Recommendation: Claim and update your Google Business Profile with accurate info and photos.