Problem: Orthopedic practices often blend in, making it hard for patients to find the right care.
Solution: Differentiate through specialized treatments, patient education, and targeted digital campaigns.
Comparison:
Generic marketing → low engagement
Aggressive ads → patient skepticism
Focused, informative campaigns → authority and patient confidence
Actionable Recommendation: Launch one educational blog post per month explaining a common orthopedic procedure and share it on social media.