Problem: Patients now search online for optometrists and eye specialists, not just walk in.
Solution: Use SEO, Google Business Profile, and targeted ads to reach people actively looking for eye care.
Comparison:
Walk-ins only → unpredictable traffic
Unfocused ads → wasted budget
Targeted search marketing → reliable patient flow
Actionable Recommendation: Optimize your clinic’s Google Business Profile and create 2–3 location-specific ad campaigns monthly.