Problem: Relying solely on before/after photos can erode credibility if patients don’t see the context or process.
Solution: Share case studies, step-by-step treatment explanations, and patient testimonials.
Comparison:
Only photos → mistrust
Overly edited images → skepticism
Contextual proof → confident bookings
Actionable Recommendation: Pair each before/after post with a 50–100 word explanation about the treatment, duration, and results.