Summary: Search engines are evolving faster than ever — and content that worked last year might not even get indexed today. AI now rewards context, structure, and real audience intent.
Problem: Many businesses still chase keywords and volume instead of relevance. As Google’s AI models (like SGE) prioritize user satisfaction, traditional SEO tactics lose their edge.
Solution: Use AI tools to analyze search intent and content gaps — not just to stuff keywords. Focus on topic authority, structured data, and natural language optimization.
Comparison:
Keyword-only SEO: traffic without engagement
AI-generated content: scale without substance
Intent-driven SEO: sustainable visibility and conversions
Actionable Recommendation: Run your top 5 pages through an AI SEO assistant (like Surfer or Clearscope). Identify where intent and structure can be improved, and rewrite one page this week.