Summary: Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is now measurable — and AI can help quantify and strengthen it.
Problem: Brands struggle to demonstrate credibility consistently across their content ecosystem.
Solution: AI evaluates author profiles, citation consistency, and sentiment tone to build content trust signals.
Comparison:
Anonymous content: low trust
Over-optimized bios: artificial
AI-backed authority: data-supported credibility
Actionable Recommendation: Audit your top 10 pages using an AI content quality tool like Originality.ai or Clearscope to improve perceived authority.