Summary: AI algorithms now detect click fraud and invalid traffic in real time, keeping your ad spend focused on real users.
Problem: Bots and fake clicks can quietly drain thousands from PPC budgets.
Solution: AI systems analyze IP patterns, user behavior, and device data to flag suspicious activity.
Comparison:
Manual review: too slow
Static filters: easy to bypass
AI detection: fast, adaptive defense
Actionable Recommendation: Implement AI fraud detection via tools like CHEQ or ClickCease to automatically block fraudulent clicks and protect ROI.