Summary: AI predicts when each subscriber is most likely to open an email — optimizing delivery for maximum visibility.
Problem: Most marketers send bulk campaigns at fixed times, ignoring audience behavior.
Solution: AI uses engagement history to find ideal delivery windows per user.
Comparison:
Fixed schedule: average performance
Generic “best time” guides: inaccurate
AI send-time: individualized precision
Actionable Recommendation: Enable send-time optimization in platforms like Mailchimp or Salesforce Marketing Cloud to boost open rates instantly.