Predicting Unsubscribes Before They Happen

Summary: AI can detect disengaged users early — before they unsubscribe — helping retain subscribers through re-engagement campaigns.

Problem: Most brands react after losing subscribers instead of preventing churn.

Solution: AI identifies drop-off patterns and engagement decline to trigger recovery workflows.

Comparison:

  • Reactive re-engagement: too late

  • Generic “win-back” emails: low success

  • AI prediction: timely, personalized recovery

Actionable Recommendation: Set AI alerts for disengagement signals (no opens in 30 days, drop in clicks) and automate personalized win-back sequences.

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