Summary: AI helps marketers understand why a campaign worked (or didn’t) — no spreadsheets needed.
Problem: Post-campaign reporting often takes hours and still misses key insights.
Solution: AI summarizes performance drivers, predicts trends, and suggests next steps automatically.
Comparison:
Manual reports: time-heavy
Generic metrics: surface-level
AI analysis: actionable and fast
Actionable Recommendation: Adopt AI analytics dashboards like Ortto or Smartwriter.ai to interpret campaign data and recommend improvements.