Summary: AI enables true personalization at scale — crafting content that speaks directly to each user segment without manual effort.
Problem: Personalization is often limited to first-name greetings, not actual behavioral insight.
Solution: AI analyzes browsing history, past interactions, and preferences to tailor tone, format, and recommendations.
Comparison:
Generic messaging: low engagement
Manual segmentation: time-heavy
AI personalization: scalable relevance
Actionable Recommendation: Use AI-driven content engines (like Mutiny or Persado) to adapt landing page copy dynamically for each visitor segment.