Summary: Imagine knowing how a campaign might perform before spending a rupee. AI can model that now.
Problem: Too much spend happens on “trial and error.”
Solution: Use AI prediction tools to test messaging, creatives, and channels before launch.
Comparison:
- Manual testing: slow feedback loop
- Pure AI automation: lacks emotional nuance
- Predictive modeling: faster learning, smarter spend
Actionable Recommendation: Run simulated campaign tests using AI tools like ChatGPT or Meta’s Advantage+ and compare predicted vs actual results.