Summary: AI sentiment tracking helps decode how audiences feel about competitors — not just what they say publicly.
Problem: Traditional research misses emotional context.
Solution: Use AI sentiment models to monitor tone and intent across reviews, forums, and social mentions.
Comparison:
- Manual review reading: slow
- Generic AI sentiment: lacks nuance
- Trained sentiment AI: deeper customer understanding
Actionable Recommendation: Add sentiment insights into your monthly marketing reports to shape positioning and messaging.