Summary: AI can now read emotion, tone, and intent from online reviews and social chatter.
Problem: Traditional market research misses how customers feel.
Solution: Use AI sentiment models to track customer mood and dissatisfaction across brands.
Comparison:
- Manual reading: limited sample
- Generic sentiment tools: false positives
- Trained AI models: nuanced understanding
Actionable Recommendation: Add sentiment analysis to your brand monitoring tools to spot rising issues or missed opportunities early.