Summary: Positioning isn’t static — and AI helps brands stay ahead by mapping how audiences perceive them.
Problem: Most brands don’t know how they’re seen compared to competitors.
Solution: Use AI sentiment and share-of-voice tools to measure positioning and brand authority.
Comparison:
- Guess-based perception: misleading
- Manual surveys: slow, expensive
- AI sentiment analysis: live perception tracking
Actionable Recommendation: Track your share of voice quarterly and adjust messaging to close perception gaps.