ummary: AI forecasts which customers are likely to leave and which competitors pose the biggest threat.
Problem: Brands react after clients defect.
Solution: Predictive AI flags at-risk segments for proactive retention strategies.
Comparison:
- Reactive retention: lost revenue
- Intuition-based: inconsistent
- AI prediction: proactive and data-backed
Actionable Recommendation: Identify top 3 at-risk customer segments monthly and launch targeted retention campaigns.