Summary: AI delivers tailored content to users based on behavior, preferences, and lifecycle stage.
Problem: Generic messaging reduces engagement and conversions.
Solution: AI dynamically personalizes emails, landing pages, and ads for each visitor.
Comparison:
- One-size-fits-all: low relevance
- Manual personalization: time-intensive
- AI personalization: scalable and targeted
Actionable Recommendation: Start by personalizing 3 key touchpoints: welcome email, homepage, and product recommendations.