Summary: AI runs multivariate tests and finds the best-performing combinations.
Problem: Manual A/B tests are slow and limited in scale.
Solution: AI simultaneously tests headlines, images, CTAs, and layouts.
Comparison:
- Manual A/B: time-intensive
- Guess-based changes: unreliable
- AI multivariate: data-driven
Actionable Recommendation: Set up AI-powered content tests for one landing page or email sequence this month.