Summary: Brand reputation can change overnight. AI tracks and interprets sentiment continuously.
Problem: Businesses rely on occasional surveys while conversations about their brand happen daily online.
Solution: AI sentiment analysis tools monitor mentions across social and review platforms in real time.
Comparison:
Manual tracking: incomplete
Delayed surveys: outdated data
AI sentiment tools: live brand pulse
Actionable Recommendation: Set up an AI sentiment tracker and review shifts weekly to spot issues early.