Summary: People don’t buy products — they buy stories that reflect their values.
Problem: Most SME content is generic or purely promotional.
Solution: Share behind-the-scenes stories, milestones, and client success journeys.
Comparison:
Pure sales content: forgettable
Oversharing: lack of professionalism
Balanced storytelling: emotional connection
Actionable Recommendation: Post one “how we helped a client” story each month — with results, not just words.