Summary: Not every growth win comes from paid marketing — partnerships can multiply reach faster.
Problem: SMEs often compete in isolation instead of collaborating with complementary businesses.
Solution: Co-market with non-competing partners to share audiences and credibility.
Comparison:
Solo marketing: limited visibility
Poor-fit partnerships: wasted effort
Strategic alliances: shared growth
Actionable Recommendation: Identify 2–3 local or industry-aligned businesses for potential collaborations this quarter.