Summary: Keeping existing customers is cheaper — and more profitable — than chasing new ones.
Problem: Many SMEs pour money into ads but ignore after-sales engagement.
Solution: Build retention workflows — thank-you messages, follow-ups, and loyalty offers.
Comparison:
No follow-up: churn
Over-communication: annoyance
Consistent retention plan: repeat sales
Actionable Recommendation: Design one “customer reactivation” email every 60 days for inactive clients.