Summary: Early traction often fades when marketing and systems don’t evolve.
Problem: Founders keep doing what worked in year one, even when the market has shifted.
Solution: Regularly revisit marketing channels, pricing, and audience insights to stay relevant.
Comparison:
No change: growth stalls
Constant change: brand inconsistency
Strategic updates: steady scalability
Actionable Recommendation: Every six months, audit your top 3 channels and replace the weakest with an emerging one.