Summary: Instinct matters — but data tells you when to trust it.
Problem: SMEs often make marketing choices based on what “feels” right.
Solution: Use dashboards to connect spend with outcomes — visibility over vanity.
Comparison:
Gut-only: reactive moves
Over-analytics: slow decisions
Balanced approach: confident growth
Actionable Recommendation: Review one data point weekly (e.g., cost per lead or conversion rate) and link it to a decision.