Summary: It’s not the ad budget — it’s the message, timing, and follow-up that break the funnel.
Problem: Many small businesses launch ads without defining who they’re targeting or what success looks like.
Solution: Focus on audience intent, clear CTAs, and post-click experience — not just ad visuals.
Comparison:
Random targeting: wasted clicks
Over-segmentation: lost reach
Intent-based targeting: higher ROI
Actionable Recommendation: Start your next ad campaign with one clear goal — e.g., “Book 10 calls this month” — and align all assets toward it.