Summary: The real leak isn’t in your ads — it’s after the lead form.
Problem: Many leads go cold because follow-ups are delayed or inconsistent.
Solution: Automate responses, assign ownership, and track follow-up performance.
Comparison:
Manual follow-ups: slow response
Generic replies: low conversion
Automated + personalized: faster closure
Actionable Recommendation: Set up an auto-reply email or WhatsApp message for all new leads — reply personally within 12 hours.